New Release-Launch of Virtual Online Platform YEWY!

Bruce Auto Group is a network of eight dealerships representing 12 brands throughout the Annapolis Valley. Yewy is an e-commerce extension of their business with the same level of trusted service and expertise. Customers can shop across their vehicle inventory, which is one of the largest in the region.

Yewy, the name which represents a 180 degree U-turn, is a new direction in automotive sales and is intended to demystify the entire car shopping process through a completely hassle free experience. Yewy will feature no-haggle pricing transparency, a 7-day money-back guarantee and delivery directly to the customer’s driveway. Jen-Philippe Martel, Executive Vice President, Bruce Auto Group, comments, “Consumers are making buying decisions very differently now. They are looking for multiple touchpoints in the experience and often want to do their own research. This is the omnichannel shopping experience and we are set up to engage with consumers on their terms, where they want, when they want. We are able to offer them this modern approach to buying a vehicle, ensuring we are meeting and exceeding their expectations – and not just simply offering an online transaction.”

Justin Barker, President, Bruce Auto Group adds, “This is an important evolution in the car business. We are pleased to expand our business offering and I commend our team for bringing it to life in such a meaningful way, with convenience, trust and innovation at the heart of it.”

Customers can experience Yewy at yewy.ca and have the option to shop independently or consult with a sales representative virtually. For any vehicle of interest, customers can get a personalized video sent to them. The trade in process is similar. Automotive inventory continues to re-stock and most models have regular inventory.

Bruce Auto Group, operating under the Bruce name since 1927, is an award-winning automotive dealership group located in the Annapolis Valley, Nova Scotia. The company sells new Ford, Chevrolet, GMC, Buick, Honda, Nissan, Mazda, Chrysler, Dodge, Ram, Jeep and Hyundai vehicles as well as a large selection of used cars. Bruce Auto Group has been recognized as one of Atlantic Canada’s Top 101 companies and Best Dealerships to Work. In addition, they have been named one of Atlantic Canada’s Fastest Growing Companies. The company also has parts and service departments, leasing, collision, autospa and financing divisions of the business. Bruce Auto Group employs more than 260 people and are deeply committed to the communities they serve.

Click here to read the article on Canadian Auto World: http://www.canadianautoworld.ca/dealer-news/bruce-auto-group-launches-yewy-vehicle-buying-platform